Rosh Sillars Story
By 2008 I successfully grew my photography business to its highest point in my career with great clients and amazing opportunities. Yes, digital technology changed the industry, still, I adapted my business strategy well and made a good living — even in the poor Detroit economy. Then, the Detroit economy fully collapsed under the weight of the great recession. I had a decision to make. Do I leave the industry I love? or do I double down and reinvent my photography business using the ideas, techniques and my knowledge of digital marketing.
It was not an easy decision. I knew that I didn’t want to be at the whim of a large employer. They were lopping off employees faster than the downward speed of the stock marketing. I also knew I couldn’t depend on photography alone (at the time) to feed my family. After much debate I decided to keep my photography business open. I looked toward the digital world for a solution. While sitting in my basement office I set three goals. I knew if I achieved these goals I could develop new sources of income and my photography business would benefit too.
- Become a paid professional social media consultant.
- Earn a book deal.
- Earn the chance to speak and share my ideas. My ultimate goal being to go to Australia.
I got to work. In the spring of 2009 I was ready to share my technology and marketing knowledge. The economy was at its worst, I had nothing to lose, so I reached out to a digital marketing client. I offered my social media consulting services and they accepted. We eventually grew the firm from two to about 15 people. In 2010 I published my first book with co-author photographer Lindsay Adler. Since, I’ve published four books in total and I’m working on my fifth. Lastly, in the fall of 2011 I landed in Adelaide Australia for a paid speaking opportunity to share my ideas.
Those three goals lead to achieving many other goals and earning new opportunities. It took creating a plan, working my plan, taking action and being persistent in my efforts – even when they seemed to be going nowhere.
What about my photography? Since to 2008 I’ve photograph for major corporations located around the world. My work is displayed on the cover of magazines and I have earned my largest clients ever. I make a better living as a photographer than I did in the past. I also have multiple sources of income and so should you.
I’ve learned a much through the years. Being a creative professional is not easy. Everyone is a photographer, writer, designer and artist. The competition is enormous. This is why a education and support is so important.
This is why I created PRO.
I’m a professional photographer, author, blogger, podcaster, university instructor and business owner. I’m paid well to share my ideas with students, professional organizations and businesses. I love educating and speaking to people who wish to make their creative passion a career.
My degree is in photography from the College of Creative Studies, Detroit. I’ve taught both photography and social media at the university level. I managed a digital marketing department for five years for a fifteen person marketing firm. I currently own The Rosh Group, Inc, a creative digital media firm.
My photography studio is in Ferndale Michigan and I live in Berkley Michigan with my family.